Good story in business is worth pondering
1. Story one
At KFC, when you buy fried chicken, the staff will recommend Pepsi, a small glass of 15K. But always, they would ask, Would you like to add 3K to a bigger one? (Big cup is twice as big) so I nod to the big one.
This is called UPSELL by SALES. The easiest time to sell is when the customer first agrees to buy the item.
Remember, McDonald s only taught the staff to say, Do you use more potato chips? And each day they sell 4 million pounds of potatoes.
2. The second story
In the United States they have very nasty sales tactics. On 7 Elevent bought beer, saw 2 bags of Budweiser. A bag of 12 can for $ 17, a bag of 18 can for $ 18. Do not think, carry 18 bags of money. Finished to realize that I bought more than usual. Sales of Budweiser suddenly increased by half just because of pricing policy. 12 cannons is a SALES STORY.
This is called UPSEL by COMBO. They give customers the option but no option is NOT.
Because we like to buy, not like to sell.
3. The third story
What about the iPhone 7? They only sell 32GB, 128GB, 256GB.
With 4K camera and video recording, 32GB of memory is too small, 64GB will be more reasonable but ... no. Most people try on the 128GB version more expensive than $ 100, so Apple increased sales naturally.
This is called UPSELL by RAVING FANS. Being a fan, money is no longer a problem.
4. The fourth story
The story is that Korean men are very fertile, up to 70 years old that they still have a high demand for sex pillow. This also led to the consumption of condoms in this country is very large.
But one problem is that, to the point where buying condoms is obsolete, nearly 70 years of age are even more embarrassing, so many men are put into the dilemma that leads to the sale of condoms. stagnated for some time.
To solve this situation, the pharmacists devise a method, they put together a box of condoms in the bath soap box as a gift attached and put on sale.
So every time a customer comes in just say I want to buy soap , the shopkeeper will understand what they really need. So not only embarrassment customers but the drug store also sells condoms soap also.
The interesting lesson from this story is that not only does it capture the needs but also understand the behavior of customers and find creative ways to reach and satisfy their needs. So you have to study very carefully about the socio-cultural factors, the habits of target customers to target the appropriate strategy.
5. The fifth story
The three beasts were wolves, bears and fathers raping bullies. The leader said to the flock: I should invite one of the three wolves, bears or foxes as our leader. All the goats disgraced, but three hungry god heard this news very happy. So they turned to scramble for leadership, eventually killing dead wolves and bears. But then it alone does not frighten the goat anymore.
Lesson learned: Be careful when you hear that you are about to be boss!
6. Number six
He loved her since she was fifteen and sixteen. Both sneaky travel, relations, family stirrer, escape home, threatened death if not accepted. If the relationship lasts one year, is called delinquency, entices the minor, there is a risk of serving the court. If the love lasted three years, called love thief, love left the wrong. If the love lasts for six or seven years, it will be called true love, crossing the mountain climbs through the hard way to love each other.
Lesson learned: What you do is important, how important are you in ... how long?
7. story number seven
A cave, if sleeping with workers or labor outside the province, is called a social object. If you sleep with the giants, it is called long legs. If you sleep with a lawn star or silver screen, will be properly reported on the story occupation and exposed open skin between the public, no one intended to capture her.
Lesson learned: What do you do that does not matter, importantly you do it with someone!